Your social media presence is a direct line to potential buyers, real estate professionals, and your network. Leverage the power of engagement with these strategies:

• Post Teasers & Clips – Share short, attention-grabbing snippets from your TV segment on Facebook, Instagram, and LinkedIn to spark interest.
• Go Live Before Airing – Hop on a live video to build anticipation and let your followers know when and where to tune in.
• Create a Watch Party – Encourage your audience to watch the segment together and share their thoughts in the comments.
• Use Eye-Catching Captions – Highlight key features of the home, include a strong call to action, and direct viewers to where they can watch the full tour.
• Leverage Stories & Reels – Use Instagram & Facebook Stories and Reels to keep your audience engaged with countdowns, Q&A sessions, and behind-the-scenes moments.

Your website is your digital storefront—make sure your listing shines front and center:

• Embed the Video – Add the full house tour video to the property listing page.
• Create a Blog Post – Write a post about the home, highlighting its best features and linking to the TV segment.
• Optimize for SEO – Use keywords like “Luxury Home in [Location],” “Featured on TV,” or “Exclusive Home Tour” to attract organic traffic.
• Add a Lead Capture Form – Encourage visitors to request a private tour or more details about the property.

Send out a professionally crafted email blast to your client list, letting them know about this exclusive TV feature:

• Include a Link to the Video – Let subscribers watch the full tour directly from their inbox.
• Highlight Key Selling Points – Keep the email concise but informative, showcasing what makes this home stand out.
• Encourage Sharing – Ask recipients to forward the email to anyone who might be interested.

Boost your reach beyond your existing audience with strategic advertising campaigns:

• Run Facebook & Instagram Ads – Target potential buyers in your area using demographic and interest-based targeting.
• Use YouTube Ads – Promote the video to users searching for homes in the area.
• Retarget Website Visitors – Set up retargeting ads to bring back people who viewed the listing but didn’t take action.

Expand your audience by collaborating with others:

• Share with Fellow Agents – Other realtors may have buyers looking for a home like this.
• Connect with Local Influencers – Ask local real estate bloggers, lifestyle influencers, or community pages to share the TV segment.
• Encourage Sellers to Share – The homeowner’s network is an untapped resource—encourage them to share the segment with their friends and family.

Don’t underestimate the power of offline marketing efforts:

• Print & Direct Mail – Include a QR code linking to the TV segment in your flyers, postcards, and brochures.
• Promote at Open Houses – Play the TV segment on a loop at open house events to impress visitors.
• Mention It in Networking Events – Talk about the TV feature when meeting with potential buyers and industry professionals.